What is a Customer Value Proposition

In this episode, we cover the basics: what a CVP is, how it’s built, and the critical business purpose it serves.

About the “Like Falling In Love”

Every business has a value proposition – otherwise it wouldn’t exist.  But how strong is it?  How well does it resonate with your customers?  What about the customers you want, but don’t yet possess?  For that matter, what about your own people?

This is a  series of short videos, in which we explore some of the ins and outs of defining, tweaking and executing your customer value proposition, beginning with the basics.