3.) The Three Commandments for Strategy Execution
Let’s FOCUS for 59 Seconds … I’m Fred.
Most of you already know this…. your company sucks at Strategy Execution …and NOW the good news … so do 75% of your competitors…. Here’s how you can use this to your advantage.
Follow the FOCUS management three commandments of strategy execution:
Number one – All of your people, at all levels need to GET IT.
Their work needs to have meaning that is rooted in knowing how they make the lives of your customers better.
Number two – All of your people, at all levels need to OWN IT.
This means that they are self-motivated to take actions and to make decisions that really matter
Number three – All of your people, at all levels need to DO IT.
Do what is necessary to get the right things done.
The things that matter strategically. The things that matter to your customers. The things that the competition is not doing.
Here it is again: Your people need to get it, own it and do it!
Make it happen!