19.) If You Can’t Hum it, You Likely Can’t Play It
IF YOU CAN’T HUM IT, YOU LIKELY CAN’T PLAY IT
‘If you can’t hum it, you likely can’t play it’ is an expression from the world of musicians. On the other hand, artists and athletes reaching for the podium use visualization to help them achieve world class status. How do I want my audience to feel drives playwrights and authors.
In the business world we create strategic plans to achieve lofty goals. Unfortunately, mission and vision statements while meant to be inspirational and motivational are a little too fuzzy to facilitate execution. People can’t hear them, see them nor in many cases feel them.
Execution hates fuzziness. Execution loves high definition destinations.
Strategic Goals are designed to define what the organization needs to accomplish, how much and by when. Strategic Goals provide clarity at the orchestra level. What WE will collectively play.
The role of Success Metrics, sometimes called KPI’s, is to increase the clarity of the actions that I must take or the decision that I must make to support the Strategic Direction tune.
Here are your three take-a-ways
1. Create Success Metrics at the Strategic Level BEFORE the Strategic Goals are set.
- What will success look like? – visualization
- How will we measure customer loyalty? -a feeling
- What criteria will measure product quality? – see, touch and feel
2. For each Strategic Metric set SMART Strategic Goals. Ones that are Specific, Measurable, Attainable, Relevant and Time bounded
3. Create visible ladders so that everyone at all levels can see how their objectives support the Strategic Goals
Here’s an example: For one of our Strategic Focus Area, Customer Loyalty, our success as an organization will be measured by our. Repeat Customer Rate. The Strategic
Goal is to increase it by 30% by end of 2021. The next step is to connect everyone at all levels that can impact the Goal with SMART Objectives.
Make it happen…… so everyone can play their part of the tune