It’s Like Falling in Love


Defining and delivering a compelling Customer Value Proposition.

Every business has a value proposition – otherwise it wouldn’t exist.  But how strong is it?  How well does it resonate with your customers?  What about the customers you want, but don’t yet possess?  For that matter, what about your own people?

 In this series of short videos, we explore some of the ins and outs of defining, tweaking and executing your customer value proposition, beginning with the basics.